Organic traffic. The holy grail for any website. The be-all and end-all of online success. The lifeblood of any digital marketing strategy.
And yet, for all its importance, organic traffic can be notoriously difficult to increase. This is why we’ve put together these 7 easy tips to get more organic traffic to your website.
- Publish High-Quality, Relevant Content
This one should be a no-brainer, but it’s worth repeating. The best way to increase organic traffic to your website is to publish high-quality, relevant content. That means content that is well-written, accurate, and informative.
- Optimize Your Title Tags and Meta Descriptions
Your title tags and meta descriptions are what show up in the search results, so it’s important to make sure they’re optimized for both humans and search engines. Include your target keywords, but also make sure your title tags and meta descriptions are interesting and click-worthy. You can read more about how to perfect your meta description.
- Promote Your Content
Just because you’ve published great content doesn’t mean people will automatically find it. You need to promote your content through social media, email marketing, and other channels.
- Build High-Quality Backlinks
Backlinks are still an important ranking factor for SEO. So, focus on building high-quality backlinks from authoritative websites.
- Optimize Your Website for Mobile
Mobile traffic now accounts for over half of all web traffic, so it’s important to make sure your website is optimized for mobile devices. That means a responsive design, fast loading speed, and easy-to-use navigation.
- Improve Your Site’s Page Speed
Speaking of loading speed, page speed is an important ranking factor for SEO. So, if your website is slow, work on improving your page speed.
- Use Google Search Console
Google Search Console is a free tool from Google that can help you track your website’s organic traffic and performance in the search results. It’s a valuable resource for any website looking to increase organic traffic.
GlideSEM can help you perfect your on-page seo. Our AI SEO Content Editor will guide you in what and how many keywords to include in your content.
These are just a few of the many things you can do to increase organic traffic to your website. But, if you’re just getting started, these 7 tips are a great place to start.