Content marketing is a great way to attract new customers to a b2b business. It can also be used to promote consumer products.

Content marketing is the practice of using any type of content to attract customers. The content can be written such as a blog post or a social media post, it could a video on YouTube, or even a podcast.

In this article we will mostly cover written content marketing. We will provide some examples of great content marketing in practice as well as go over some best practices for your content marketing.

Best Practices for B2B Content Marketing

There are many principles to keep in mind for your content marketing game plan, but here are the top five.

  1. Create a content strategy
  2. Use a variety of content types
  3. Know your brand and target a specific audience
  4. Use your expertise
  5. Diversify your distribution channels

8 B2B Content Marketing Examples

1. Wordstream

Wordstream Keyword Overview

  • Ranks for over 1 million keywords
  • Over one million monthly organic visitors

Wordstream is a great example of content marketing with results. Wordstream had a b2b saas tool that helps marketers with their ads.

Wordstream content centers around their target customer. The content on Wordstream teaches visitors about online advertising and online marketing more generally.

2. HubSpot

HubSpot Keyword Overview

  • Ranks for over half a million keywords
  • over 1.7 million monthly organic visitors

HubSpot offers a CRM that can be used in almost any industry. Their content marketing is always the number one example of content done well.

HubSpot writes content spanning a wide range of topics, but all of their articles have one thing in common. They all are targeted towards their ideal customer. HubSpot is such a great example of B2B Content marketing because this is their main marketing strategy.

3. Mailchimp

Mailchimp Keyword Overview

  • Ranks for over one million keywords
  • Over 3 million monthly organic visitors

Mailchimp offers an email marketing platform for businesses of all sizes. Mailchimp’s content marketing is a prime example of getting great results.

Mailchimps content covers a wide variety of topic, but all their content targets their potential customers. Their content covers topics from email marketing which is lower in the funnel all the way to general marketing topics.

4. Hootsuite

Hootsuite Keyword Overview

  • ranks for over 130k keywords
  • over 500k monthly organic visitors

Hootsuite product helps social media marketers to manage their accounts and automate many tasks such as posting content to places like Twitter and Facebook.

Hootsuite a content marketing works very well for them targeting mostly keywords that have to do with social media marketing.

There are guides to posting on different social networks, guides on running ads on social networks, and plenty of blog posts on growing your social media following.

5. Asana

Asana Keyword Overview

  • Ranks for over 600k keywords
  • Over 2 million monthly organic visitors

Asana is a software planning tool used by a huge amount of business both small and large. The software helps business manage and plan projects all the way down to an individual task.

Asana uses a mix of content marketing and paid advertising to promote their software. Their content marketing does very well in bringing in new customers

6. Dropbox

Dropbox Keyword Overview

  • ranks for over 700k keywords
  • Over 15.5 million organic visitors per month

Dropbox is a platform for cloud storage among other features. Dropbox gets a ton of traffic from their content marketing at every level of their sales funnel.

Dropbox’s content targets b2b customers in almost every niche.

7. Trello

Trello Keyword Overview

  • ranks for over 2 million organic keywords
  • over 3 million monthly organic visitors

Trello is planning tool that is very simple and easy to use. Trello’s plans are extremely affordable for startups and small businesses.

Trello writes about a variety of topics concentrating mostly on content which targets their potential b2b customers. Their content also centers around planning and project management.

8. Moz

Moz Keyword Overview

  • ranks on over 400k keywords
  • over 1.7 million monthly organic visitors

Moz is the gold standard in great content marketing. Moz has a solid backlinks profile and ranks highly for most important keywords regarding SEO.

Mix’s blog is also a great place to go if you want to learn more about SEO.

Use GlideSEM to write faster more SEO focused content

At GlideSEM we offer a variety of tools to help writers and content marketers create more content faster. Our AI SEO Content Editor can generate paragraphs of text at a time which stick to your contents voice and style. You can also use our Blog Post Outline Generator

You can also sign up with your email below to be notified when we launch.