There are many tools for running sales promotions in your business whether it’s for a new product launch or a holiday. Certain tools work better for certain types product. A lot of these tools are common promotions amongst all genre of products. In this article we will go over the 4 major sales promotion tools used for marketing products.
What are the 4 major sales promotion tools?
There are 7 major sales promotion tools available to use as a marketer. Some are more costly to use than others. All of these tools will give you a lot of ideas on how to better promote your products and tools.
Using discounts all comes down to using a reduction in the price of your products to promote your products. How much you discount your products for a promotion depends on a variety of factors. Some of these factors include your costs, competitors prices, and what your sales forecasts are for this promotion.
This type of promotion is common throughout the year and is very stimulating to short-term sales numbers.
Coupons usually offer a reduction in price on a specific product but may apply to all products. A common coupon that applies to all products is a site-wide free shipping coupon on orders over a certain amount. Coupons for brick and mortar stores might be mailed out or even included with the purchase of another product. Online coupons may be only for first time customers or for those in your email list.
3. Free samples
There are many ways to use free samples to promote your products. You may distribute these free samples door to door or through direct mail or even through customers who sign up on your website. Free samples are sometimes also given out with the purchase of another product.
4. Premium offers
Premium offers can include higher quantities of the same product at a discounted price. The famous buy on get on sale is included in this category.
Software product may run a sale like this when launching such as more cloud storage space for new users. Common product categories in the store who run promotion like this include food items, soaps, and detergents.
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